Mission de prospection économique 2023

PROGRAM 2023

ECONOMIC PROSPECTION MISSION OF THE FRANCOPHONIE IN MOROCCO 
C A S A B L A N C A

PROGRAMME 
(8-9 February 2023) 


February 5February 6February 7February 8February 9February 10
February 5February 6February 7February 8February 9February 10
Feb 9th

8h00 - 12h20 I ECONOMIC FORUM : INVESTING AND DOING BUSINESS IN MOROCCO

Hotel Barcélo, Casablanca - Salle Agathe
Feb 9th
8:00 - 8:30(host country time)

Welcome of the participants

Feb 9th
8:30 - 9:00(host country time)

Official opening

Master of Ceremonies: Fatima AOUIDAT (OIF) Speeches: - Mme Lalla Kenza EL ALAOUI, Directrice Générale de l’Industrie, Ministère de l’Industrie et du Commerce, Royaume du Maroc - M. Abdou DIOP, Président de la Commission Afrique, Confédération générale des Entreprises du Maroc (CGEM) - Mme Haoua ACYL, Représentante de l’Organisation Internationale de Francophonie (OIF) pour l’Afrique du Nord
Feb 9th
9:00 - 9:30(host country time)

Main conference: Overview of the Moroccan economy in relation to the with the North African regional market and business opportunities for French-speaking companies

Mrs. Assia BENSAAD, Director of cooperation and partnerships, Moroccan Agency for Investment and Export Development
Feb 9th

9h30 - 9h50 I Family photo and coffee break

Feb 9th

Thematic workshops

Feb 9th
9:50 - 10:40(host country time)

Workshop 1: Challenges, opportunities and partnerships in agribusiness

This workshop presents the business climate in the agri-food industries in Morocco today and the sectors open to trade and investment. Business and partnership opportunities in the agri-food sector in Greece / Lebanon and Canada-Quebec are presented in parallel, in anticipation of the Francophonie's economic in these countries in 2023-2024. Speakers : - Mr. Hamid Baadi, Head of the Animal Products Division, Ministry of Industry and Trade, Morocco - Ms. Cleo TOPOUZI, Director, Office of Economic and Commercial Affairs and Commercial Affairs of the Embassy of Greece in Morocco - Mrs. Imane ZAOUI, General Manager, Nestlé Morocco - Mr. Cheikh Ahmed Tidiane SY, Senegal, TAKAMOUL FOOD SA
Feb 9th
10:40 - 11:30(host country time)

Workshop 2: Challenges, opportunities and partnerships in sustainable energy

This workshop presents the business climate in sustainable energy in Morocco today and the sectors open to trade and investment. Business and partnership opportunities in sustainable energy in Greece, Lebanon and Canada-Quebec are presented in parallel, in anticipation of in these countries in 2023-2024. Moderator: Mr. Henri Eli MONCEAU, Director, Economic and Digital Francophonie Directorate (OIF) Speakers: - Ms. Nisrine ELKORTBI, Director of the Resources Pole, Moroccan Agency for Sustainable Energy - Ms. Agnès GATIGNOL, Director, Exports, Europe, Africa and Middle East Markets, Investissement Québec International (Canada-Quebec) - Ms. Sonia MEZZOUR, Director OVERSEE, Morocco - Mr. Marc SAUVAGET, Chairman and CEO of Shemsiyah
Feb 9th
11:30 - 12:20(host country time)

Workshop 3: Challenges, opportunities and partnerships in digital goods and services services

This workshop presents the business climate in digital goods and services in Morocco today and the sectors open to trade and investment. Business and partnership opportunities in the digital goods and services sector in Greece, Lebanon and Canada-Quebec are presented in parallel, in anticipation of the Francophonie's economic and trade missions in these countries in 2023-2024. Moderator: Mr. Hassan CHARRAF, Wisdom Researcher, Vice President of the International Center for Development and Cooperation Speakers : - Mr. Redouane EL HALOUI, President of the Federation of Information Technology, Telecommunications and Offshoring (APEBI) - Mr. Daniel ABBOUD, Entrepreneur, TopCat Industries, Vice President (Middle East) of the Alliance patronale francophone (Lebanon) - Mr. Nawfal JABRI, President CNEXIA, subsidiary of Bell Canada and Mr. MIMOUN Chikhi, General Manager Akka Maroc and Vice President APEBI - Mrs. Rukayatou SAKA, AMIRA GLOBAL TECHNOLOGIES (Ivory Coast)
Feb 9th
12:20 - 12:30(host country time)

Closing of the workshops :

Mr. Hassan SAKHI, President of the Chamber of Commerce, Industry and Services of Rabat / Salé / Kenitra, Vice President of the Permanent Conference of French of French-speaking Chambers of Commerce, Industries and Services - Mrs. Haoua ACYL, Representative of the OIF for North Africa
Feb 9th

12h30 - 14h00 I Business lunch around thematic tables (Agro / Energy / Digital)

Feb 9th
14:00 - 17:30(host country time)

Business discussions and networking between companies

Hôtel Barcélo, Casablanca, Room Agathe
Feb 9th
18:00 - 19:00(host country time)

Cocktail de fin de la mission de prospection économique au Maroc

Closing cocktail of the economic mission to Morocco and welcome reception to the IOF Workshop on Financial Transactions and the Growth of International Business activities in Africa